Susan Yara on How She Sold Naturium To e.l.f For $355 Million, Her FTC Investigation, and Building Through Backlash
PodDB estimate 7.8/10
What happens when the internet turns on you, your marriage falls apart behind the scenes—and you still scale Naturium (your startup) into a $355M acquisition from e.l.f.? Susan Yara is telling her side of the story. In this episode of Hot Smart Rich, Maggie sits down with Susan Yara, the founder of Naturium, for one of the most honest and tactical conversations we’ve had on the show. Known for her credibility and candor in the beauty space, Susan opens up about the backlash…